About Us
“Freshbydotun is more than a fashion brand; it’s a lifestyle.”
Our History
A Confluence of Tradition and Modernism.
Freshbydotun is the epitome of menswear excellence, merging impeccable craftsmanship with a unique design philosophy. The brand draws inspiration from the African aesthetic, paying tribute to the continent’s lavish textiles and age-old artisanship. By blending modern design principles with ancestral traditions, Freshbydotun has created a distinctive style called Afro-modernism. This brand is not just a label; it’s a fashion revolution that embodies confidence, sophistication, and a unique identity.
Est. 2012
Our Story
Freshbydotun is a menswear brand that was established in 2012 in Lagos, Nigeria. The brand is known for its exquisite craftsmanship and attention to detail. The founder of the brand, Adeyeye Adedotun, started out as an architect and later became a fashion designer.
With his passion for design, technical expertise, and innate fashion sense, he has led the brand’s journey, combining innovation with design. Freshbydotun takes inspiration from the African landscape to create designs that celebrate the continent’s rich textiles and traditional craftsmanship.
By blending African culture with a contemporary twist, the brand has coined a new term, Afro-modernism. Freshbydotun prides itself on embracing the unconventional and celebrating individual expression and cultural diversity.
The brand’s mission is to empower and inspire through its boundary-blurring designs, which aim to go beyond just making a fashion statement. Freshbydotun is a movement that champions confidence, sophistication, and an unwavering sense of self.
Founder
Adeyeye Adedotun
Adeyeye Adedotun is an architect, fashion visionary, and entrepreneur. He is the Creative Director of Freshbydotun, a menswear brand known for its innovative designs and exceptional craftsmanship. Adeyeye expanded his fashion empire by launching a ready-to-wear line, showcasing his versatility in design. His work combines architectural precision with sartorial elegance, pushing the limits of design.
